Date: Monday, June 11, 2007
Re: DuneCraft, Inc.
Contact: Alicia Borley, (720) 221-8037,

DuneCraft Partners with Nickelodeon To Create
Character Themed Terrariums

DuneCraft To Produce Educational Product Lines Featuring SpongeBob SquarePants, Dora the Explorer, The Backyardigans, Blue’s Clues, Blue’s Room and Go, Diego, Go!

CLEVELAND, OH -- DuneCraft announces a multi year licensing agreement with Nickelodeon & Viacom Consumer Products to create terrariums based on its most popular characters from SpongeBob SquarePants, Dora the Explorer, The Backyardigans, Blue’s Clues, Blue’s Room and Go, Diego, Go! DuneCraft will unveil the new line, slated to hit shelves in 2008, at The Dallas American International Fall Toy Show in October.

“One of DuneCraft’s missions is to instill a love and appreciation of nature in children at an early age,” said Grant Cleveland, CEO of DuneCraft. “Our Nick themed sets are a fun way to introduce children to caring about the world around them.”

“We’re excited to add DuneCraft to our roster of creative partners that produce fun, innovative and educational products for kids,” said Joan Grasso, Senior Director, Hard Goods, Nickelodeon & Viacom Consumer Products. ”These kits will allow kids to explore and learn in new ways with the help of their favorite characters.”

The kits will include everything needed to sprout fun, educational, indoor gardens in a week or less. For more information on DuneCraft, please visit

About DuneCraft
DuneCraft is the worldwide leader and innovator in growing kits. The company offers an expanding line of exciting, unique, and educational gardening kits as well as a line of science products. DuneCraft has seed kits of all sizes and price points to accommodate any customer/grower. With over 60 kits currently, and new additions released every year, most of the company’s unique and original gardens are themed to entice and create new plant enthusiasts. DuneCraft also has an engaging, award-winning line of science products that include Space Sand, Super Snow, a complete line of Smart Tubes, and more.

DuneCraft’s innovative products have won awards from Creative Child Magazine, The National Parenting Center, Parent to Parent, Toy Tips and more. DuneCraft’s products have received media attention all over the country and have been featured in Learning Magazine, The Washington Post, Wired Magazine, Boy’s Life, and many more. DuneCraft’s products have also been featured on national television, including appearances on Good Morning America, The Early Show, and Live with Regis and Kelly.

About Nickelodeon & Viacom Consumer Products
Nickelodeon & Viacom Consumer Products manage the third largest licensing business in the world and represents such properties as SpongeBob SquarePants and Dora the Explorer. The department handles the merchandising for Nick Jr., Nickelodeon, Paramount Pictures, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 92 million households and has been the number-one-rated basic cable network for almost 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc. (NYSE: VIA, VIA.B)