FOR IMMEDIATE RELEASE
Date: Thursday, August 9, 2007
Re: DuneCraft, Inc.
Contact: Alicia Borley, (720) 221-8037, alicia@dunecraft.com

Toy Recall Sparks Demand For DuneCraft Toys Made in the USA!

CLEVELAND, OH -- Eighty percent of the world’s toys are made in China, but DuneCraft’s unusual science and nature products are manufactured and assembled in the United States, primarily in Cleveland, Ohio. As Amy Dean, President of Wiltec Plastics exclaims, “It’s fun to have customers whose businesses are growing and value American manufactured products.”

"There are very real risks in following the 'herd mentality' of manufacturing in China and abroad especially with the recent recalls," states Grant Cleveland, CEO of DuneCraft. "In addition to language barriers, delays, and quality issues, several larger risks also exist. These risks include the floating currency, rising wages due to an increased standard of living, as well as tariffs if a country is found to be violating human rights as unions assert some companies abroad are routinely doing."

Click to Watch Last Night's CBS Evening News Coverage on DuneCraft

"There are many advantages to manufacturing domestically," avows Grant Cleveland. "There is a much shorter lead time, better quality control, and more flexibility; therefore manufacturing can still be done cost-effectively in the United States. The products are designed to require as little labor as possible in the production phase, which is important, as labor is the primary source of China’s competitive advantage. Parents can feel confident and secure about their children’s’ toys being made in the United States when buying from DuneCraft."

DuneCraft has been selected to design, manufacture, and distribute Nickelodeon licensed, themed, indoor growing kits! All plants will sprout in a week or less, and are guaranteed to grow. DuneCraft will produce three educational product lines featuring SpongeBob SquarePants, Dora the Explorer, The Backyardigans, Blue’s Clues, Blue’s Room and Go, Diego, Go!

DuneCraft will also be introducing AquaBalls, Fairy Dust, Grow Your Own Lily Pad and more! AquaBalls will grow 200 times in less than one day when hydrated with water, and are fun to bounce, roll, and throw! Fairy Dust is a trail of sparkling material that follows mythical creatures such as pixies and fairies. Let your imagination take you to an enchanted place where fairies fly and fairy dust makes magic happen! Grow Your Own Lily Pad contains plants that sprout and grow in water!

DuneCraft’s popularity, brand, and prestige have continued to grow. This year DuneCraft has won a plethora of highly esteemed awards. Most recently, Creative Child Magazine awarded several DuneCraft products with their Seal of Excellence and Preferred Choice Awards. Toy Tips has honored seven of DuneCraft’s innovative products with a 2007 Mark of Excellence. Also, this year, DuneCraft’s products have won iParenting Media Awards Outstanding Products of 2007 Award. Multiple products have won the Spring 2007 Seal of Approval from The National Parenting Center, and the 2007 Parent to Parent Adding Wisdom Award! DuneCraft has also won the Top Gardening Website Award from GardenSiteAwards.com! For more information, please visit www.dunecraft.com

Come check out DuneCraft’s newest creations at Toy Fair in Dallas from October 9-12th, at Booth 709, Level 12!


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