FOR IMMEDIATE RELEASE
Date: Monday, June 2, 2008
Re: DuneCraft, Inc.
Contact: Alicia Borley, (720) 221-8037, firstname.lastname@example.org
DuneCraft Partners with Universal to Create Curious George™ Themed TerrariumsCLEVELAND, OH --DuneCraft, the worldwide leader and innovator in growing kits, is pleased to announce a multi-year licensing agreement with Universal Studios Consumer Products Group to create Curious George Themed Terrariums and Seed Kits. DuneCraft's Curious George Terrarium and Seed Kits will target preschool age children and will include everything needed to sprout fun, educational, indoor gardens. All plants will sprout in a week or less, and are guaranteed to grow. The products will be introduced to the marketplace in summer of 2008.
For more than 65 years Curious George has been a generational family favorite entertaining kids and parents alike with his inquisitive nature and endless adventures in the books written by Margret and H.A. Rey. Now with an animated preschool television series that airs weekdays on PBS KIDS®, everyone's favorite little monkey is taking kids on all-new adventures to help acquaint them with key concepts in math, science and engineering. Since its September 2006 debut, CURIOUS GEORGE has been the number-one rated weekday children's series on television among kids ages 2-5 years.
One of DuneCraft's missions is to bring learning to life, as well as to educate children on the benefits of nature and science. For more information please visit www.dunecraft.com
* Source: For PBS, NTI Special TV Ratings, September 2006-October 2007. For broadcast, cable and syndication, Nielsen Galaxy Explorer, September 1, 2006-October 31, 2007. Children's programming average audience rating estimates among children 2-5, 6am-8pm Mon-Sun.
About the CURIOUS GEORGE Television Series Brought to PBS KIDS by Imagine Entertainment, WGBH Boston, and Universal Studios Family Productions, with the support of Curious George publisher Houghton Mifflin, CURIOUS GEORGE the television series is designed to inspire kids to explore science, math, and engineering in the world around them in a fun and entertaining way. Based on the best-selling Curious George books by Margret and H.A. Rey, the daily series expands George's world to include a host of colorful characters and original locales, while maintaining the charm of the beloved books. Each of the 20 half-hour episodes includes two animated stories followed by short live-action pieces showing real kids who are investigating the ideas that George introduces in his stories. The series encourages inquiry and curiosity, promotes hands-on exploration, and shows parents and caregivers how to support children's science and math-related play.
CURIOUS GEORGE is a production of Imagine Entertainment, WGBH Boston, and Universal Studios Family Productions. Executive producers are Ron Howard (Imagine), Brian Grazer (Imagine), Carol Greenwald (WGBH) and Ellen Cockrill (Universal). Funding is provided by public television viewers. National corporate sponsorship of CURIOUS GEORGE is provided by Shea Homes, Amazon.com Grocery, Chuck E. Cheese's®, and Sun-Maid®. The CURIOUS GEORGE Web site is pbskids.org/curiousgeorge. Curious George and related characters, created by Margret and H.A. Rey, are copyrighted and trademarked by Houghton Mifflin Harcourt Publishing Company and used under license. Licensed by Universal Studios Licensing LLLP. Television series: © 2008. Universal Studios. All Rights Reserved.
About Universal Studios Consumer Products Group Universal Studios Consumer Products Group is responsible for global licensing and retail strategies as well as building brand recognition of its extensive property portfolio. Universal Studios Consumer Products Group is a unit of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.
About DuneCraft DuneCraft is the worldwide leader and innovator in growing kits. The company offers an expanding line of exciting, unique, and educational gardening kits as well as a line of science products. DuneCraft has seed kits of all sizes and price points to accommodate any customer/grower. With over 90 kits currently, and new additions released every year, most of the company's unique and original gardens are themed to entice and create new plant enthusiasts. DuneCraft also has an engaging, award-winning line of science products that include Space Sand, Super Snow, and more!